She thought it was too late to start again. Her granddaughters thought otherwise.
A quiet love of making shoes became a new chapter. And a reminder that feeling like yourself never goes out of style.
There comes a point when the world seems to expect a little less of you. Less ambition. Less adventure. Perhaps even a little less interest in what you wear.
Emma had started to feel it herself. She wondered whether the time for beginning something new had already passed. But there was one thing she had never lost: the pleasure of making something with her own hands.
That small pleasure would become the beginning of Emma Oxford. Today, it is the story behind an autumn edit made for women who still want to feel elegant, feminine and entirely themselves.
It began as a hobby. Her family saw something more.
Emma had always had a gift for working with her hands. Making shoes began as something she did simply because she enjoyed it: a quiet hobby, with time to notice the shape, the finish and the little details.
Her granddaughters encouraged her to share what she made. Around five years ago, she took that first step and began selling her work online. That was how Emma Oxford began.
The heart of the story is wonderfully simple. She did not need to become someone else to begin again. She needed a little encouragement to see the value in what she already loved doing.
It is a thought that belongs in your wardrobe, too. You can care about how something feels and still care deeply about how it looks. There is room for both.
You do not reach an age when feeling lovely stops mattering.
Your wardrobe should change with the season. Your sense of self should not have to.
Perhaps you know the feeling: you want something a little smarter than your everyday trainers, but the alternatives seem either too fussy or too plain. You are looking for a pair that brings an outfit together without making getting dressed a project.
For autumn, a tall boot can be that finishing touch. A knitted dress, a favourite coat, a simple skirt: sometimes it takes just one considered piece to make clothes you already own feel fresh again.
That is where Valeria comes in.
Valeria. A little more polish. Entirely your style.
A tall silhouette, softly gathered shafts and a pointed toe. Valeria brings texture and definition to an autumn outfit, with a broad block heel to complete the shape.
Valeria
Elegant Knee-High Boots
Beige · Brown · Dark Green · Black
- Gathered shafts: A soft, slouched texture.
- Knee-high length: A tall shape for autumn layering.
- Pointed toes: A defined, elegant front outline.
- Broad block heel: A wide, block-shaped base.
Four colours · UK 4–10 · Choose your size on the product page
A pair to build an autumn wardrobe around.
Wear Valeria with a knitted midi dress when you want a softer look. Pair them with a skirt and a long coat for lunch out. Or keep the rest of your outfit simple and let the gathered silhouette add the detail.
Beige works beautifully with cream and warm neutrals. Brown lends depth to an autumn palette. Dark Green adds a subtle change of mood, while Black keeps things classic.
A little extra cushioning. A simple addition.
When you are choosing a new pair of boots, it is worth thinking about the details inside them, too. Our Air Cushion Arch Support Insoles offer a contoured shape and cushioning beneath the heel.
Air Cushion Arch Support Insoles
A shaped arch, an air pocket at the heel and a fabric upper surface. The forefoot can be trimmed using your existing insole as a guide.
Choose my insolesCheck sizing and allow enough room inside your footwear.
Choose them as an optional extra for your everyday footwear. They are sold separately, so you can decide whether they suit the fit and feel you prefer.
One favourite is a lovely start. A thoughtful pairing goes further.
Start with Valeria. Add the insoles if you would like extra cushioning, or choose another autumn favourite. The campaign’s extra basket savings grow with the number of items you choose.
Valeria + Air Cushion Arch Support Insoles
Your extra saving: £6.99
Complete your autumn edit.
Keep it considered. Choose the colour you will reach for most, add a practical extra, or explore a different shape for another day.
58% OFFBegin with Valeria
Four colours. One elegant silhouette.
£49.95
50% OFFAdd a little cushioning
A contoured insole to make it yours.
£19.95A little reassurance before you choose.
How do I choose my size?
Open the Valeria product page to check the available sizes and size guide before ordering. For insoles, check their size options separately and make sure your footwear has room for an additional insole.
Can I return my order?
Emma Oxford offers 30-day returns, subject to the return policy. Read the full policy for conditions and return postage details.
Need a hand choosing?
Email info@emma-oxford.com. Our customer support hours are:
Monday to Saturday | 09:00–17:00 UK time.
You still deserve to love what you put on.
Emma’s story began with a little encouragement. Your autumn edit can begin with a pair that feels like you.
Discover Valeria in the Autumn Sale, and consider a little extra cushioning while you are there.
Find my Valeria boots Or explore more autumn boots →