PSF Enterprises LLC, trading as Emma Oxford, is the controller of personal data processed through emma-oxford.com.
1. Who we are
Controller: PSF Enterprises LLC
Registered office: 30 N Gould St Ste R, Sheridan, WY 82801, United States
Email: info@emma-oxford.com
2. Personal data, purposes and legal bases
| Data | Purpose | Legal basis |
|---|---|---|
| Name, contact details, delivery and billing address, order and payment-related details | Take payment, fulfil orders, deliver goods, process returns and provide customer support | Performance of a contract and steps requested before entering a contract |
| Transaction, accounting and tax records | Keep records and comply with legal obligations | Legal obligation |
| Account, device, IP address, browser, security and usage data | Operate and secure the website, prevent fraud and diagnose faults | Legitimate interests in operating and protecting the store, and legal obligation where applicable |
| Email address and marketing preferences | Send marketing communications | Consent, or another basis permitted by UK law; you may opt out at any time |
| Cookie and similar-technology data | Provide essential website functions and, with permission, analytics or advertising | Strictly necessary operation or consent |
We usually collect data directly from you. We may also receive transaction, payment, delivery and fraud-prevention information from Shopify, payment providers, carriers and service providers involved in your order.
3. Who receives personal data
We disclose personal data only as necessary to Shopify, payment processors, fulfilment providers, suppliers, delivery carriers, IT and security providers, professional advisers and public authorities where required by law. These recipients may act as processors or as separate controllers under their own legal obligations.
4. International transfers
We are established in the United States and some recipients may be outside the United Kingdom. Where UK law requires a safeguard for a transfer, we use an applicable adequacy regulation, the UK International Data Transfer Agreement or UK Addendum, or another lawful safeguard. Contact us for information about the safeguard relevant to your data.
5. Retention
We retain personal data only for as long as needed for the purposes above, including to fulfil orders and meet tax, accounting, fraud-prevention and legal-claims requirements. Retention periods depend on the type of record and applicable law.
6. Your rights
Subject to UK data protection law, you may have rights to access, correct or erase your data; restrict or object to processing; receive portable data; and withdraw consent without affecting earlier lawful processing. To exercise a right, email info@emma-oxford.com. We may need to verify your identity.
You may complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint.
7. Cookies
Essential cookies are used to provide the store and checkout. Non-essential cookies are used only after the consent required by UK law. You can accept, reject or withdraw consent through the cookie controls displayed on the website.
8. Required information and automated processing
Information marked as required at checkout is needed to enter into or perform the contract. Without it, we may be unable to accept or fulfil your order. Shopify, payment or fraud-prevention providers may use automated checks to assess transactions. Where a decision based solely on automated processing produces legal or similarly significant effects, applicable rights to obtain human intervention and contest the decision will apply.