Privacy Policy

Last updated: 16 October 2026

Emma Oxford is an online store operated by PSF Enterprises LLC, registered in Wyoming, United States.

PSF Enterprises LLC is the data controller responsible for the personal information processed in connection with emma-oxford.com.

Our website is powered by Shopify, which provides the technology supporting our online shopping services.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, browse products, place an order, contact our customer service team or otherwise interact with our Services.

We process personal information in accordance with applicable data protection requirements, including the UK General Data Protection Regulation and the Data Protection Act 2018 where applicable.

Where this Privacy Policy and another website policy address the same personal-data processing activity differently, this Privacy Policy describes our practices concerning that information.

Please read the following information carefully.

Personal Information We Collect or Process

Personal information means information that identifies an individual or can reasonably be associated with an identifiable person.

Depending on how you interact with our website, we may collect:

Contact information: Name, email address, telephone number, billing address and delivery address.
Payment and financial information: Payment method, transaction references, payment status and related billing information.
Account information: Login credentials, account preferences and information associated with your customer account, where an account is created.
Transaction information: Products viewed, items added to your basket, completed purchases, cancellations, returns, refund requests and order history.
Customer communications: Emails, support enquiries, complaints, product questions and other communications sent to us.
Device information: Browser type, operating system, IP address, device identifiers and relevant technical information.
Usage information: Website activity, product interactions, browsing patterns and engagement with our Services.
Marketing preferences: Subscription preferences, consent selections and interactions with promotional communications.

We do not normally require customers to provide sensitive personal information to complete an ordinary retail purchase.

Personal Information Sources

We may obtain personal information through several channels.

Directly from you: When you complete checkout, create an account, contact customer service, request a return or provide information through our website.

Automatically through our website: When your device interacts with our website, including through essential cookies and other technologies used where permitted.

From our service providers: Including Shopify, payment processors, shipping providers, fulfilment partners and technical service providers.

From other relevant third parties: Where information is lawfully supplied to us to enable order processing, transaction verification, fraud prevention or other legitimate business functions.

How We Use Your Personal Information

We use personal information for the purposes described below.

Providing and Improving Our Services

We process customer information to:

Receive and manage orders.
Process payments and transaction confirmations.
Arrange fulfilment and delivery.
Provide tracking information.
Process cancellations, returns and refunds.
Respond to customer enquiries.
Maintain customer accounts and preferences.
Improve the functionality, reliability and usability of our store.

Where processing is necessary to fulfil an order, the relevant legal basis is generally performance of a contract or taking steps requested before entering into a contract.

Marketing and Advertising

We may process information to communicate relevant offers, products and promotional information.

This may include marketing emails, personalised website content and online advertisements where permitted.

We may use advertising and analytics services, including Google Ads and other advertising technologies, to measure advertising performance and display relevant promotions, subject to applicable privacy requirements and consent preferences.

Marketing activities may rely on consent or another lawful basis permitted by the relevant legislation.

You may opt out of promotional emails at any time using the unsubscribe option or by contacting us.

Security and Fraud Prevention

We may process technical, transaction and account information to protect our website, identify suspicious transactions, prevent fraud and maintain the security of our Services.

This processing may be based on legitimate interests, contractual necessity or legal obligations, depending on the circumstances.

Communicating with You

We use contact and order information to provide assistance, answer questions, investigate complaints and communicate important updates relating to your purchases.

Legal and Administrative Requirements

We may retain and disclose information where necessary to meet applicable legal obligations, respond to lawful requests, maintain accounting records, resolve disputes or establish and defend legal claims.

How We Disclose Personal Information

We may share relevant personal information with third parties where necessary for the operation of our Services.

These recipients may include:

Shopify and providers of ecommerce infrastructure.
Payment gateways and payment-processing companies.
Suppliers and fulfilment partners handling orders.
Delivery companies and parcel-tracking providers.
Customer service and communication service providers.
Website hosting, technical support and security providers.
Analytics and advertising partners, subject to applicable privacy requirements.
Professional advisers and competent public authorities where legally required.

We limit information shared with service providers to what is appropriate for the relevant purpose.

Some service providers act on our instructions, while others process information as independent controllers under their own privacy obligations.

We do not sell customer contact databases to unrelated third parties for their independent marketing purposes.

Relationship with Shopify

Our online store uses Shopify to provide ecommerce and checkout functionality.

Shopify may collect and process personal information associated with visits, transactions and use of the store.

Some Shopify services and enhanced features may involve processing information from interactions with different merchants and Shopify services.

Where Shopify acts as an independent controller, its own privacy documentation and applicable customer rights govern that processing.

You can find additional information in the Shopify Consumer Privacy Policy.

You may also review applicable privacy controls through the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, payment services or other externally operated resources.

Those services may maintain their own privacy policies and data-processing practices.

We encourage customers to review the privacy information of any third party before submitting personal information through its services.

We are not responsible for the independent privacy practices of websites that we do not operate.

Children's Data

Our Services are intended for customers who are legally permitted to make purchases online.

We do not knowingly collect personal information directly from children under 16 for independent marketing purposes.

If a parent or legal guardian believes that a child has provided personal information to us inappropriately, they may contact info@emma-oxford.com.

We will review the circumstances and take appropriate action in accordance with applicable law.

Security and Retention of Your Information

We use appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, alteration and disclosure.

Payment information is processed using the secure payment infrastructure provided through Shopify and its payment partners.

No electronic transmission or storage system can provide an absolute guarantee against every possible security incident.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention may depend on:

The duration of a customer relationship.
Order fulfilment and after-sales assistance.
Accounting, tax and financial recordkeeping.
Fraud prevention and security requirements.
The handling of complaints, refunds and disputes.
Applicable legal obligations or potential legal claims.

When information is no longer required, we take appropriate steps to delete, anonymise or otherwise manage it in accordance with applicable requirements.

Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information.

Right of Access: Request information about the personal data we hold and obtain a copy where applicable.

Right to Rectification: Request correction of inaccurate or incomplete personal information.

Right to Erasure: Request deletion of personal information in circumstances where this right applies.

Right to Restrict Processing: Request that certain processing activities be limited.

Right to Object: Object to certain processing activities, including processing based on legitimate interests and direct marketing.

Right to Data Portability: Request a copy of qualifying personal information in a structured and commonly used format.

Right to Withdraw Consent: Withdraw consent where processing relies on consent, without affecting processing already carried out lawfully.

Marketing Preferences: Unsubscribe from promotional emails using the unsubscribe link or by contacting our customer service team.

To exercise a privacy right, please contact info@emma-oxford.com.

We may request appropriate information to verify your identity before responding.

We will handle requests within the timeframes required by applicable law.

Cookies and Similar Technologies

Our website uses cookies and related technologies to operate essential shopping functions.

These may include shopping baskets, account sessions, checkout processes and security features.

Additional technologies may be used for website analytics, advertising performance measurement and personalised advertising where permitted.

Where consent is required, non-essential technologies should only operate in accordance with the choices you make through the available consent controls.

You may manage your preferences through the website's cookie settings where available and through relevant browser controls.

Withdrawing consent does not affect the lawfulness of earlier processing that relied on valid consent.

Complaints

If you have concerns about the way we collect, use or protect your personal information, please contact us at info@emma-oxford.com.

We will review your enquiry and seek to resolve the matter.

Customers in the United Kingdom may also have the right to submit a complaint to the Information Commissioner's Office (ICO).

Further information is available at https://ico.org.uk.

International Transfers

Emma Oxford is operated by PSF Enterprises LLC, a company established in the United States.

Some personal information may be accessed, stored or processed outside the United Kingdom, including by Shopify, fulfilment partners, technical service providers and other organisations supporting our operations.

Where international data transfers require specific protections, we use applicable transfer arrangements and safeguards.

These may include recognised adequacy arrangements, the UK International Data Transfer Agreement, an applicable UK Addendum or other safeguards recognised by the relevant legislation.

Customers may contact us to request further information about safeguards applicable to their personal information.

Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our business operations, service providers, data-processing practices or applicable requirements.

Updates will be published on this page with a revised last-updated date.

Where specific notification is required, we will provide it in accordance with applicable law.

Customer Service Available Hours

Our customer support team is available to assist you during the following hours:

Monday – Saturday | 9:00 AM – 5:00 PM (UK Time)

For privacy enquiries or requests concerning personal information, please contact info@emma-oxford.com.

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